DisruptiveLA was founded to help bring original films to their broadest possible natural audiences, by
- Producing fresh, compelling work by new and established writers and filmmakers, and
- Marketing and distributing movies – our own and others’ – using our unique, disruptive methodology
We love great movies. We hate how nearly impossible it is for even the most outstanding product to reach screens where people who should see it can. That’s why, in 2014, we decided to establish our own production, marketing and distribution company with an eye to changing the odds. We hired digital marketer Rosetta, which patented personality-based segmentation marketing and changed how leading marketers reach their audiences, across a dozen industries. In bringing their methodology to entertainment, we’re disrupting the film marketing landscape. By now identifying and defining film personalities – through deep qualitative and quantitative research – we’re able to market precisely to an individual’s preferences, not her generic demographic. The result will be more targeted messaging, greater awareness of films that matter to that target, and more viewers of quality films that deserve it. Send us yours, and we’ll find the best possible market for it. Our deep commitment to supporting quality films comes from our own experience as actors, producers, writers, directors and marketers.